Food and Drink

Drink This New Sarah Jessica Parker Wine to Celebrate the SATC Revival

And just like that…a perfect night in.

Photo courtesy of Invivo X and Sarah Jessica Parker
Photo courtesy of Invivo X and Sarah Jessica Parker
Photo courtesy of Invivo X and Sarah Jessica Parker

After a renowned acting career in television, movies, and on Broadway, Sarah Jessica Parker couldn’t help but wonder: How did she wind up on a Zoom call doing chemistry with winemakers from New Zealand?

In a partnership with Auckland-based Invivo & Co., the Sex and the City actress just released the third round of vintages of their award-winning sauvignon blanc and rosé. The latest news of the collaboration, dubbed Invivo X, SJP, coincides with the release of And Just Like That on HBO Max. Though the winery has been working with Parker for years, Invivo co-founder Tim Lightbourne said the wine being at Wednesday night’s red carpet premiere of the revival caused a flurry of excitement.”We wanted to take this unique model of working with talent during the whole blending process,” says Lightbourne, who founded the company with his high school friend Rob Cameron. Previously, Invivo has collaborated with graffiti artists and talk show host Graham Norton. “Sarah Jessica was at the top of our list for her business savvy and longevity in the industry. Because Rob and I are just two school friends starting out and there weren’t generations of family wine-making history, we knew we could have a bit more fun.”

That’s not to say the products aren’t impressive. The Invivo X, SJP sauvignon blanc and rosé wines have been awarded 13 gold medals and numerous 90-point ratings since the first vintage was released in September 2019. Lightbourne attributes that to the fruitful Marlborough region, which accounts for 62% of all the wine produced in New Zealand.”We’ve only been doing this as a country, on the world’s stage, really since the 1980s,” he says. “But sauvignon blanc from Marlborough is just so unique, so tropical, and so aromatic as well. It’s thanks to the region, the type of weather patterns that we get in New Zealand, and some of the skills the new guard brings to wine making.”

While the celebrity-alcohol category is more prevalent than ever, Lightbourne is quick to point out just how involved Parker is in the process. She even hand-painted the “X” and sent the print to New Zealand to be recreated on the wine label.

Photo courtesy of Invivo X and Sarah Jessica Parker
Photo courtesy of Invivo X and Sarah Jessica Parker
Photo courtesy of Invivo X and Sarah Jessica Parker

Typically, she has been able to blend new vintages with the winemakers in person. But, more recently, the blending has happened virtually. After the sauvignon blanc harvest in March, six wines and wine-blending equipment were sent over to Parker in New York City, and the three of them spent hours blending and tasting over Zoom.

“This is our third vintage so the challenge each year is to make sure our new vintage is as good as previous years, given the love and respect for it from our customers but keeping true to this year’s grapes,” Parker said in a statement. “It’s always a pleasure spending the afternoons tasting with Tim and Rob. We are so proud of this vintage, it has an incredible fragrance along with a unique taste and mouthfeel but is still in-keeping with the style of sauvignon blanc, which I’ve found can be more flexible than I had originally thought.”The sauvignon blanc boasts ripe citrus, tropical fruit, a bit of oak due to Parker’s love of chardonnay, and a crisp finish. The rosé is a bit more perfumed with aromas of red berries and stone fruit with a fresh and full finish. Lightbourne says the white would pair nicely with smoked salmon, oysters, and even won a blind competition for a fish and chips pairing. The rosé would be well-suited for dessert. (He also admitted both wines, slightly chilled, would be perfect for a night in watching And Just Like That.)

Overall, Lightbourne describes Invivo X, SJP as a true partnership with Parker, and the group even has a future blend in a new category already in the works.

“At her first tasting session, I think she was probably a bit nervous, but within minutes she was diving into acidity and having robust discussions about what she was after,” he explains. “This is a long term partnership. Sarah Jessica is a shareholder of our company and she is a director, as well. This is something that we’ll build up for many years to come.”Want more Thrillist? Follow us on InstagramTwitterPinterestYouTubeTikTok, and Snapchat.

Jess Mayhugh is the editorial director of food & drink for Thrillist, who will drink just enough wine to stay impossibly fresh-looking. Follow her on Twitter and Instagram.

Food and Drink

How Talking Terps Has Influenced Cannabis Hype Culture

The origins and optimism behind the cannabis brand that sells out drops within minutes. Canabis...

Photo courtesy of Buckle Your Brain
Photo courtesy of Buckle Your Brain
Photo courtesy of Buckle Your Brain

Many cannabis brands describe themselves as “lifestyle brands” and “cultural disruptors.” Few of them actually impact lifestyles or broader cultural trends. Only one of them has figurines up on Stock X right now.

“For OG Terp Crawford to be featured amongst Nike, Jordans, Supreme, BAPE, and PS5s is really sick,” says Hope Lord, co-founder of cannabis lifestyle brand Talking Terps. “Stock X is not taking everyone who makes a toy and putting it up there.”Between their psychedelic graphics, cannabis-adjacent accessories, and famous OG Terp Crawford figurine, Talking Terps has established a cult following amongst cannabis enthusiasts, hypebeasts, and beyond. On paper, it’s a lifestyle brand interested in both cannabis and psychedelics. In action, Talking Terps is an alternative universe that bridges the gaps between toy culture, cannabis culture, psychedelic culture, and American pop culture.

The brand was established as a concept in 2015 by Leor Feit aka Hope Lord, Flatbush Zombies member Antonio Lewis aka Zombie Juice, and Flatbush Zombies spiritual adviser Phil Annand aka PTA Haiti 3000. One year later, the phrase “talking terps” popped in a Flatbush Zombies song, referring to terpenes, a compound found in cannabis.

“We had a show at Red Rocks in Colorado,” Lord recalls. “I had a friend that was part of Blue River Terpenes who brought us the first sample of cannabis-derived terpenes. Then Juice and Erick made a song with it in the chorus.”

Talking Terps
Talking Terps
Talking Terps

Once Talking Terps emerged as a phrase, the graphics, accessories, apparel, events, and, of course, toys were soon to follow. By 2017, the phrase was spotted on one of Snoop Dogg’s t-shirts. In 2019, the concept of Terp Crawford was born, launching the brand towards the collectible toy game.

While the first Terp Crawford was technically a plush pillow, the first toy-named OG Terp Crawford-came in March 2020. The 6-inch tall vinyl sculpture of a humanized weed nug with a joint in his hand and a smile on his face is meant to embody everything Hope, Juice and PTA stand for.

“Our message is to love each other and be happy,” Lord says. “Tread lightly and disrupt nothing.”OG Terp Crawford drops sell out in actual seconds and resell on sites like Stock X for over double their retail price. More than a simple toy, he’s a figure that Talking Terps hopes will evolve into a full-on cartoon character.

“As time goes, the idea for Terp Crawford is for him to be a Mickey Mouse or Bugs Bunny type figure from our world that can cross over,” Lord says. “There should be no reason one day that Terp Crawford’s not throwing a football in some skit on Monday Night Football.”

That’s not just a high aspiration-the team is currently working with 3 Hearts Entertainment to develop a TV show around him. The goal is for Terp Crawford to go global and for Talking Terps to go meta. With their vast graphic library and club of TT enthusiasts, virtual collectibles like NFTs only make sense (though the team can’t let the terp out of the hat just yet).

“I can see Terp Crawford in Japan, speaking in Japanese on TV,” Lord muses. “Once we take him somewhere else, we could do big sculptures, like at KAWS level, maybe. I think we’ll get a TV show. I can’t speak too much on what we’re working on for the metaverse, but it’s got a lot of components. I can say that we’re building a whole new platform called the meta-forest.”

It’s safe to say there will be a sold-out waitlist to get into that forest.
Want more Thrillist? Follow us on InstagramTwitterPinterestYouTubeTikTok, and Snapchat!

Danté Jordan is a freelance writer, video producer, and media consultant specializing in cannabis culture and education. Follow him on Instagram.

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